Managing these two dimensions correctly can greatly simplify collaboration with other actors that need to access some analytics of some of the sites.” Add all sites under a single Google Analytics account Yoann Bierling of International Consulting adds, “When sharing access with other contributors, make sure that they have access to the right accounts or properties. To better understand how your website performs in terms of traffic growth and conversions, we’ve made this plug-and-play dashboard that contains all the essential metrics for understanding how successful you are at optimizing different aspects of your website. It’s also a bit time-consuming to combine all the metrics you need in one view. If you want to track these in Google Analytics, you might find the visualizations limiting. Goal completions: How many users responded to your call to action?.Average session duration: How much time are people spending on your website? Users with a high average session duration are most likely relevant to your company.Bounce rate: Do visitors leave shortly after landing on your website? Or do they stick around?.Sessions by organic keyword: Which organic keywords bring in the most traffic to your website? This may help you determine whether your SEO investments are paying off.Sessions: The number of sessions can tell you how many times people are returning to your website.But, starting with the 10 mentioned in this post will give you a pretty high-level view of how your marketing is working, starting with some of the most common ones… Sure, there are dozens (and dozens?) more GA metrics you could track. Each of these stores have their own localized sites, but they use the same template.
You have 25 franchise stores across the U.S.
You have one main Shopify store for your company.So, you might have duplicate traffic or are missing a bunch of traffic altogether.įor example, here are three use cases where you want to set up Google Analytics on multiple websites. This usually happens because Google Analytics isn’t configured to track multiple websites properly. This is a common predicament that many eCommerce businesses and agencies find themselves in (or any business that has Google Analytics set up across multiple websites.) Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers?
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